New Resources for Australian ElectriciansElectricians can now access new resources to help them make the most of online opportunities and meet new clients.

Most electricians would rather be looking at the wiring of a computer than worrying about the ins and outs of website design and social media, but this may mean they are missing a great chance to build their business.

To address this, Master Electricians Australia (MEA) has recently launched an online resource that is set to make it much easier for electricians across Australia to access online information that can support their work.

The digital business kits are designed to help companies make the most of new technologies that can keep their electrical business ahead of the game.

Among the aims of these new kits is to help businesses develop an online presence in order to attract new jobs, especially over the busy summer months when electricians are going to be in high demand.

The MEA went on to cite some pretty alarming numbers from a 2013 study, which showed that 86 per cent of electrical contractors didn’t feel they had the time or the knowledge to make the most of online tools.

MEA CEO Malcolm Richards said that building a digital presence would be very important for companies looking to stay ahead of their competition.

“The industry has changed and will continue to change, so business owners also need to change in order to keep up. The future of the electrical industry increasingly needs to be a mix of a traditional work ethic with modern technologies,” Mr Richards said.

“The kit is a vital resource for business owners across our industry to get step-by-step guidance on how to grow an electrical business using digital tools.”

Of course, it isn’t just by building their own website that electricians can harness the power of the internet – these days they can also order all of the necessary parts they need online, making it easy to keep their business running efficiently.

If you want to get started ordering equipment online, make sure you check out L&H’s extensive online retail service.