
We have over 150 branches across every state and territory of Australia. There are seven key roles within our branch operations, which can vary depending on branch size and location. The role types include:
Our Branch Managers develop a performance-based culture focussing on exceptional customer service. They manage the day-to-day operations in their branch ensuring a safe workplace for all. They coach & mentor their team to execute sales strategies to grow their business. They genuinely enjoy engaging with customers.
Our Assistant Branch Manager will support the Branch Manager to reach profit, performance, and customer service goals. They genuinely enjoy engaging with customers and delivering exceptional customer service. They lead by example.
Our Customer Service & Sales team members are committed to making a difference to the needs of our customers. They offer exceptional customer service & are solutions focussed. They strive to attain sales goals.
Our Store/Sales team members manage both inward and outward stock. They focus on efficient & effective stock management practices to provide great customer service. They also enjoy interacting with customers at the Counter.
Our Inventory & Sales Administration team members impact on overall branch results through effective inventory management practices. They are actively involved in the sales culture of the branch.
Our Sales Representatives establish & create a strong market presence to provide sales solutions to both existing & new customers. They grow their territory in sales & with a mix of customers by building & maintaining positive relationships.
Our Storepeople receive, pick, pack and dispatch stock in a timely manner to ensure customer needs are met. They have great attention to detail and pride themselves on meeting tight deadlines.

Our Support Office is located in Blackburn, Melbourne, and supports our branch network, suppliers and corporate customers. Some of the functions within our Head Office include:
Our Marketing team make sure our customers know who we are and what we stand for. They create and drive a range of strategies to promote our brand, reputation and services to our business customers.
Our Category Management team have extensive experience in understanding consumer needs and our industry. They increase sales and profitability of our business to drive sustainable growth.
Our Key Account Management team always maintain the highest level of customer satisfaction whilst ensuring the commercial needs of the business are met.
Our Finance and Pricing team does much more than crunching numbers. They help to power the daily operations through short- and long-term strategies.
Our Information Technology team is the core of our business they stay on top of industry trends and remain up to date with cutting edge technology to meet our ever changing business needs.
Our HR team play a key role in driving our strategy to become the high performing and customer-focused organisation that sets us apart in our industry.
Our Supply Chain & Logistics team oversees our materials all the way from placing our brands in the hands of our customers and play an expert integrator for supply across our many operations.
Our eCommerce & Digital team is switched-on, plugged-in digital creative, and have growing demand across e-Commerce, Digital and Social Media.


By 2028, Sonepar intends to provide annual sustainability training for all associates. Our salesforce will be the best-trained in the electrical distribution industry to promote sustainable solutions.

By 2028, Sonepar intends to provide each customer with the lowest CO₂ alternative for every quotation.

By 2028, Sonepar intends to use 100% packaging from recycled materials and recycle 100% of products returned to Sonepar by customers.

By 2028, Sonepar aims to foster an inclusive and safe environment for all associates, ensuring fairness, based on merit and our sustainable performance culture.

By 2028, Sonepar intends to create the Sonepar Powering Community Program in every country in which it operates. This program will create and support dedicated education programs in its ecosystem, provide opportunities to vulnerable people, and offer aid after natural disasters.

As of 2024, Colam Entreprendre will share value creation by expanding the annual grant of free shares to all Sonepar associates.