Paramount Safety Products is the name behind the ProChoice brand of high-quality Personal Protective Equipment (PPE).

Paramount Safety Products was founded by the late Rob Bird in 1992 and now employs around 100 people, and supplies product through an extensive distribution network. Offices and distribution warehouses are located in Sydney, Melbourne, Brisbane, and Perth. In 2004 our company launched the brand ProChoice Safety Gear and experienced remarkable growth across Australia. Using feedback from our customers, along with comprehensive research, the ProChoice Safety Gear range has continued to expand to meet and exceed industry requirements. Where applicable, all items in the ProChoice Safety Gear range conform to Australian Safety Standards, which are amongst the most stringent in the world. Along with the quality PPE and site safety products under the ProChoice brand, Paramount also offers three other brands to the safety market: Linq (Height Safety), Thorzt (Hydration), and Pratt Safety Systems.